Integration With Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory NEW YORK, NY–(Marketwire – Jan 31, 2012) – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing [...]

Convertro, the leader in providing advertisers enhanced transparency into the effectiveness of their online marketing channels and optimization, announced the appointment of Armen Avedissian as Chief Operating Officer. In the new role, Avedissian will apply Convertro’s attribution technology beyond online marketing into tracking the effectiveness of offline advertising channels, such as television and radio. “Convertro’s [...]