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Actionable Data

Convertro makes it easy for companies to monitor and leverage their multi-attribution data to achieve revenue growth while maintaining a desired ROAS. There are three distinct methods of leveraging the conversion data:

• Convertro Dashboard provides real-time top line and in-depth visibility into ROAS for 100% of conversion events (paid and non-paid).
• Convertro Data Export (Feed/CSV) allows marketers to share conversion data with any bidding tools they are currently using.
• Convertro Pixel Management Tool provides control over which third-party pixels fire and how much credit they receive based upon multi-attribution contribution.

Convertro Dashboard

The Convertro dashboard gives clients the ability to see real-time conversion data by referral source at a macro (channel) and at micro (referring URL) level.

Data is automatically organized in a hierarchical order which gives the ability to drill down on particular source:

Some of the tasks that can be accomplished by the dashboard include:

Channel Valuation

• Determination of the contribution on a channel level (e.g. the value of Google vs. Bing)
• Determination of the contribution on a sub-channel level (e.g. Google Keyword "A" versus Google Keyword "B")
• Average Order Value (AOV) by Channel/Sub-channel

Keyword Harvesting:

Identify new exact match keyword opportunities for future ad purchases based on converting organic queries and PPC tail terms.

Affiliate Monitoring

Monitor affiliate programs at the individual affiliate level (sub-channel). See the referring urls for conversions related to specific affiliates. See which are introducers, closers and influencers. Make sure they are in compliance with program guidelines (e.g. no PPC, adware, etc).

Vendor Assessment

Analyze the value of third-party services acting as vendors to a website (e.g., determining whether a product recommendation engine supplier’s results are effective).

Creative Effectiveness

Determine the effectiveness of creatives in driving revenue by tagging each creative with a custom Convertro tag. Can be used to measure all third-party creative ad units (e.g. email creative/display banner creative) or internal communication vehicles (e.g. newsletters).

CONVERTRO DATA FEED OR CSV EXPORT

Export your company conversion data for any channel into any third-party analytics or bidding tool to optimize and grow revenue in that channel.

• Convertro ties into popular PPC bid management packages
• Convertro will supply data for display ad management (retargeting)
• Convertro can provide data for comparison shopping engine (CSE) programs

CONVERTRO PIXEL MANAGEMENT TOOL

Gives users the ability to control which third-party pixels fire and how much credit they should receive based upon their contribution to a given conversion event.

Faster page load times

• The Convertro Pixel Management System Pixel controls all third-party pixels and fires them for you outside of the conversion page – thus preventing slow load times.

Easy to manage

• Quickly add/pause/delete third-party pixels without waiting for an engineering push.
• Keep track of third-party pixels by labeling them.
• Schedule the start and end dates of campaigns involving third-party pixels.

Proper Conversion Credit Allocation

• Set cookie length to ensure pixel doesn’t fire after agreed upon cookie window.
• Set rules to provide partial credit to pixels instead of full credit when multiple sources are involved in a conversion event.
• Turn off conversion credit for specific sub-affiliates that have been officially expelled from an affiliate program.