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Online Marketing is complex with a dizzying array of tools, technologies, vendors, channels and pricing models. Understanding these is the first step in the path to extracting better performance from your marketing.
This page which will be enhanced with latest content periodically is the starting place for you to understand the digital marketing landscape and begin understanding about the complexities of managing PPC, digital, affiliate and other programs.
If you made marketing spend allocations based on flawed last-click wins always metrics, then you might be over-budget some channels while essentially starving others that might work often in the assist position.
Marketing is all about getting the mix right. Adding the right media and making them work in an integrated fashion is the key in getting marketing to have a compounded effect.
The feedback loops inherent in the digital advertising space lend themselves to better visibility as to what is working and what isn’t, but the reality is that capturing that data, analyzing it and acting on it is inherently difficult.
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