David Perez
After paying for Kellogg business school by buying and selling
trademarks, Perez focused his spare time on online arbitrage
opportunities such as lead generation and made for AdSense sites. When
his lead gen earnings significantly eclipsed his salary he decided to do
his own thing. After leaving eHarmony, where he was the head of
online acquisition marketing, he became one of eHarmony's top individual affiliates. He hoards
thousands of domains that drive millions of page views each month.
Numerous of his AdSense sites come up in the first position for
generic keywords. Disgraced celebrities hire him to bury negative
stories in Google. Perez thinks that 20,000 ad groups is a good starting
point. While managing PPC for YLighting.com Perez leveraged the technology soon to be known as Convertro to grow revenue and ROAS at the same time. After deploying Convertro with several of his other
clients and in every case seeing the same results - he was hooked.
