Detect and Eliminate Fraud
Fraud is nearly ubiquitous whenever money is involved. Typical solutions in the market do not account for cookie deletion nor for cross-browser, cross-device, and offline user transactions. By failing to track and properly tie these user interactions together, they fail to detect fraud. At Convertro, on the other hand, we take a fanatc approach on our quest for the holy grail of data collection from all marketing sources, both online and offline. In addition, by using advanced visitor tracking techniques to tie back data from disparate sources to the same visitor, we are in the unique position to identify every single marketing touch that a visitor was exposed to. This highly granular data allows us to take fraud detection to the next level, allowing you to:
- Prevent difficult-to-spot fraud that uses unauthorized methods and drives down your profits.
- Understand which channels and vendors are using suspicious methods to claim credit for sales that would have occurred irrespective of their efforts.
- Cull non-accretive and fraudulent sources from your marketing budgets, and promote growth by allocating of spend to truly superior sources.