not all visitors are created equal
Better tracking means better data. Convertro begins with a universal tag deployed on all pages of your website, and a view-through pixel added to all your display inventory; these enable us to capture data at the most granular level. Unlike pretty much everyone else, though, we preserve data at this micro level when it comes time to formulate insights and optimizations.
We give you the ability to dive deep into the data to answer those nagging questions about how your customers interact with your marketing. We show you the ROI of every marketing touchpoint through our Customer Path Attribution, which provides you with the most advanced regression model available in the market today. Our algorithms have been built and refined over several years by our data scientists, big data engineers, and marketing experts, and are continually tested and improved by working with the world's top brands, advertisers, and agencies. We also give you the freedom to apply (even retroactively) a range of standard attribution models for comparison. And we give you the ability to delve into views you never thought possible, like the effectiveness for each channel by time of day, geography, and device-type (down to the lowest level of granularity, including the keyword level if you want!).
But Convertro’s real sweet spot is our wide range of optimization recommendations that deliver concrete advice that you can implement quickly for immediate impact. Whether it's optimizing creative, feeding automated bid tools, analyzing affiliate compliance with program terms, determining what keyword phrases to add to your campaign or identifying the most important geos to target, Convertro has the data quality and analytical muscle to get the job done effectively. And with everything from executive-summary dashboards to tactical reports, Convertro can service all marketing levels in your organization.