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Convertro Visitor Tracking Code

Convertro Visitor Tracking Code precisely captures conversion events and all associated visitor sessions and referring sources. Our tracking methodology exceeds traditional cookies which have the following inherent weaknesses:

• Cookies can get cleared frequently – 33% of users clear them at least every 30 days
• Cookies are browser specific and therefore lack the ability to track the same unique visitor across multiple browsers
• Cookies cannot track unique visitors that visit the site using different machines
• Increasingly strict browser default privacy and security settings can result in the blocking of third party cookies and, in some cases, first party cookies.

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Convertro Media Attribution

Convertro Media Attribution Engine assigns each referring source with the proper credit based upon its contribution to the conversion event (proportional credit). This ensures that all traffic sources are rewarded according to their contribution.

• Most traditional analytics bidding tools are give 100% credit to the last known paid source or the first known paid source.
• Given that, on average, we see 3.3 sources of traffic for each conversion, crediting the first or last known paid source exclusively is a flawed methodology that will invariably lead to inaccurate allocation of credit.

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Actionable Data

Convertro Media Attribution Data Output is real time and actionable. We provide three distinct methods of harnessing the conversion data:

• Convertro Dashboard gives users the ability to see conversion data and referrers in real time at a macro or micro level.
• Convertro Data Feed or CSV export allows users to export the conversion data to any third party bidding tool or software, allowing them to leverage the most accurate set of conversion data.
• Convertro Pixel Management Tool gives users the ability to control which third party pixels fire and how much credit they should receive based upon their relative contribution to any given conversion event.

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Phone Tracking

Convertro Telephone Call Tracking ties telephone call-based conversion events back to the online referring sources that drove the phone call.

• For users who do business over the phone that is driven by their websites, visibility into what sources drove that business is critical.
• By using phone tracking in conjunction with pixel tracking, every call and its associated revenue can be tied back to the referring sources.

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