AOL spearheads attribution with new APAC role

Sydney-based Nikki Retallick will take the reins as head of data and attribution APAC focusing on those areas which AOL deems are the two fundamental building blocks in its unified programmatic solution for publishers, advertisers and agencies alike.

Managing director ANZ, Mitch Waters, says Retallick's new duties reflect the importance the company places on the use of data to inform better audience-centric marketing strategies and to measure outcomes through AOL Platforms’ Attribution capabilities.

“Data and attribution are being recognised as vital elements of a leading technology stack and we are experts in this field. Nikki will help promote our products, educate the market and seek out ways of building on our success.”
— Mitch Waters, Managing director, ANZ

“Data and attribution are being recognised as vital elements of a leading technology stack and we are experts in this field,” Waters says.

“Nikki will help promote our products, educate the market and seek out ways of building on our success.”