Convertro Boosts Online Revenues By 7% to 12%

Which 50% of your advertising is wasted? That’s the question that troubled department store magnate, John Wanamaker. But now companies like Convertro are making some progress in coming up with an an answer.

As CEO, Jeff Zwelling, explained in a December 7 interview, companies these days often combine spending on traditional media — such as TV, radio, print, and direct-mail advertising — with online advertising – such as pop-up ads, Facebook (FB), and Google (GOOG) AdWords...