Convertro In The News

Web Analytics Central

June 2010

Looking at Attribution Across Various Web Analytics Platforms

Today, I want to dive further into that discussion but also bring into the fold a new analytics and insight tool called Convertro. Convertro is a platform that moves past the basic cookie tracking functionality. They are able to show more meaningful data sets that is more accurate than cookie based systems. With cookie based systems, you have to worry about cookie deletion, ability to accurately track across cross-domains as well as other issues.

AdExchanger.com

May 2010

Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More

It would seem a matter of time before venture capital firms and startups start targeting "attribution" even more heavily given the big pay day potential and its impact across the ad ecosystem. A few startups are in the space right now such as Convertro and ClearSaleing.

AdExchanger.com

February 2010

Convertro Tackling Cookie-Free Attribution For Digital Marketers Says CEO Zwelling

AdExchanger.com: What problem is Convertro trying to solve?

JZ: Marketers today are in large part "flying blind" when it comes to properly allocating their marketing dollars among their various marketing channels. I say this because most advertisers are relying upon outdated tracking technology that is cookie-based, relies upon sampled data, and attributes credit only to the last click preceding purchase. The last click fallacy results in overspending on navigational ad terms while under-spending or eliminating marketing spend on the so-called "top of the funnel" terms that actually introduce customers to the website. We have solved this problem for marketers by overcoming these hurdles and giving them unprecedented transparency into their marketing channels. Read More

Blogation

August 2009

The Revolution Will be Attributed

Marketers that can get a handle on these issues have a huge advantage over marketers who continue to rely only on the Google Conversion tracker or Google Analytics (or any basic Web analytics package). In the last few months, I've seen some interesting tools that are attempting to solve this attribution issue. Included in the list of notable companies: Read More