Convertro's customer Indochino was featured on AdExchanger.com. From the article:
Online retailer Indochino uses a variety of digital ad tactics to promote its custom-made men's suits, including search and email marketing, mobile outreach, and retargeting on the Facebook Exchange. Along with attribution software company Convertro, Indochino is working to bring together all these marketing channels and determine what is working and what is most valuable, said Antonio Guzman, manager of online marketing.
“We’re really trying to put the right messages in front of the right person at the right time," he said. "We want to understand that mix of messages, frequency, and timing, and understand what levers we can move and change and how that will impact subsequent touches."
Read the full article at AdExchanger.com.