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The Wall Street Journal featured an article today about Convertro CEO Jeff Zwelling.  From the article:

Jeff Zwelling got the idea for his lighting company from the sale of social media pioneer GeoCities, and from his lighting company he got the ideas for his current venture– an advertising attribution startup called Convertro– and an earlier digital signature company.

It’s common for a repeat entrepreneur to get an idea for his next company from his last one, but for Zwelling, it has been a string of companies, with each leading to the next and a leveraged buyout that grew out of his involvement in an early video-on-demand company along the way.

Read the full article at The Wall Street Journal.