Convertro Solutions

Intelligent Conversion Tracking & Media Attribution

Convertro Solutions Convertro VIsitor Tracking Convertro Media Attribution Convertro Actionable Data Phone Tracking

Phone Tracking

Using Cookie Tracking Methods:

It is not possible to associate online referring events with corresponding transactions that are completed via offline channels such as telephone, making the conversion data useless for decisions about future ad spend. Some companies conducting offline transactions attempt to gain insight by asking customers to self-report referrers (e.g., “how did you hear about us?”), but this method is neither accurate nor precise.

Using Convertro:

Orders placed via the following mechanisms can be tracked back to their corresponding online referring sources with precision:

Convertro Tracking

Online Acquisition Marketing Benefits:

  • Higher demonstrable revenue and ROAS for online marketing vehicles that drive offline transactions
  • Precise multi-attribution allocation of credit to specific online referrers and keywords.