Media Attribution
- Unequivocally measure the complete and true impact of your marketing by moving away from flawed last click metrics.
- Utilize statistically-superior multi-attribution techniques, combined with superior visitor tracking, to understand and analyze channel performance.
- Increase marketing spend on accretive channels, while trimming non-performing and fraudulent marketing sources to dramatically improve your return on advertising.
Key Benefits
Convertro Multi-Attribution allows you to look at every single marketing touch that led to a conversion without limits on the number of touch points, cookie windows, and other constraints. Extremely flexible and fully customizable; analyze your marketing budgets and performance in the most appropriate way for your business
Superior Solution
Convertro’s Multi-Attribution is extremely flexible and non-constraining. By storing data in the most granular fashion, and not limiting the number of sources and channels, it ensures that you have the ability to analyze your data as you please. It tracks data using infinite cookie windows, but allows you to layer multiple, custom cookie windows to compare channel performance with the specific cookie window agreements you may have with your marketing providers.
We at Convertro have invested heavily in technology and flexible architectures to provide you with the best solution for multi-attribution analytics. See How We Do It for more details.
Key Features
- Unlimited time/cookie windows
- Unlimited sources tracked
- View-through tracking
- Multiple built-in attribution models
- Customizable
- Completely flexible (no need to choose one model)
- On-demand rebuilds of data apply “retroactively”
- Executive and detailed reports
- Channel evaluation and monitoring
- Affiliate management
- Fraud detection and alerts
- Vendor evaluation
- Real time dashboards
- Unlimited data storage
- Export functionality
- Custom reports
- Selective pixel firing
- Validation and policing of pixel firing rules
- Faster page load times
- Click trail level detail