Reduce Friction

Today’s fragmented digital marketing landscape mandates hundreds of partnerships for data and revenue sharing, causing huge maintenance nightmares for your IT departments.  Convertro helps you address this by providing a truly universal tag that replaces all your tags.  By deploying a single yet simple tag on each page, you gain access to a very powerful universal tag management system that makes tag management a breeze.  Our user-friendly and non-technical user interface allows you to add, remove, and edit tags without having to edit actual web pages:

• Eliminate clutter and make tag maintenance a breeze.
• Reduce friction with partners by incorporating custom business rules for tag firing using Selective Pixel Firing.
• Stop double payments and reduce fraud by implementing conditional and preferential rules for firing conversion page tags.
• Improve site performance for users by defining and enforcing security and performance rules on third-party tags.