Actionable Data

Identify those marketing sources that drive conversions and increase spend to grow profits accordingly
Automotive

Measure marketing effectiveness by using Convertro’s database of nightly auto sales in dealerships
Campaign Analysis

Calculate the impact of view-through display on conversion
Financial Services

Measure marketing performance to consultative phone sales, application approval and/or funding
Luxury

Identify marketing sources that drive conversions beyond your brand terms - especially those that were first
Phone Tracking

Track every marketing interaction a customer engaged with prior converting over the phone
Remarketing

Measure effectiveness of remarketing campaigns to determine true contribution
Retail

Identify which marketing sources produce new customers, repeat customers and high LTV customers
Subscription Services

Calculate the customer acquisition costs of separate conversion steps/events (e.g. paid, free, renewal)
Travel & Leisure

Credit revenue to those marketing sources that consumers use to research travel experiences months before actual conversion

Actionable Data

Convertro makes it easy for companies to monitor and leverage their multi-attribution data to achieve revenue growth while maintaining a desired ROAS. There are three distinct methods of leveraging the conversion data:

Convertro dashboard provides realtime topline and in-depth visibility into ROAS for 100% of conversion events (paid and non-paid)
Convertro reporting Suite
Convertro data export (feed/CSV) allows marketers to utilize conversion data to feed into any bidding tools they are currently using

Convertro Dashboard

The Convertro dashboard gives clients the ability to see realtime conversion data by referral source at a macro (channel) and at micro (referring URL) level.

Convertro Reporting Suite

Determination of the contribution on a channel level (e.g. the value of Google vs. Bing)
Determination of the contribution on a sub-channel level (e.g. Google Keyword “A” versus Google Keyword “B”)
Average order value (AOV) by channel/sub-channel
Identify new exact match keyword opportunities for future ad purchases based on converting organic queries and PPC tail terms
Monitor affiliate programs at the individual affiliate level. See the referring urls for conversions related to specific affiliates. See which are introducers, closers and influencers. Make sure they are in compliance with program guidelines (e.g. no PPC, adware, etc)
Analyze the value of third-party services acting as vendors to a website (e.g., determine whether a product recommendation engine supplier’s results are effective)
Determine the effectiveness of creatives in driving revenue by tagging each creative with a custom Convertro tag. Can be used to measure all third-party creative ad units (e.g., email creative/display banner creative) or internal communication vehicles (e.g., newsletters).

Convertro Data Feed or CSV Export

Export your company conversion data for any channel into any third-party analytics or bidding tool to optimize and grow revenue in that channel.

Convertro ties into popular PPC bid management packages
Convertro will supply data for display ad management (retargeting)
Convertro can provide data for comparison shopping engine (CSE) providers