Automotive

Increasing fuel costs, decreasing discretionary spending, and increased competition in the form of globalization are some of the challenges facing the Automotive industry.  Yet, in spite of all the difficulties the industry is facing, there are several low cost strategies that are still effective, and it is critical that firms in this space reach users in their moment of consideration.  Convertro can help you figure out which channels are best for this purpose and can help you measure channel efficacy so you can reduce cost of acquisition while growing sales at the same time.

Convertro’s marketing measurement and management solutions help you

• Figure out the channels that are most effective to reach in-market car buyers, so you can target them more efficiently and at an increased frequency without having to increase your marketing budget
• Shift gears quickly and make changes in a nimble fashion to keyword bids and creatives based on potential buyer value calculated in real time based on Convertro’s sophisticated channel valuation and media attribution technology
• Understand the positive and negative interactions between marketing channels so all marketing is directed at engagement
• Evaluate the accretiveness of partnerships so you can increase profitability by formulating appropriate incentives for your affiliate, CSE and other channel partners
• Track visitors better, so you have superior visibility into their specific stage of purchase consideration, and leverage this data to customize your promotions