Actionable Data

Identify those marketing sources that drive conversions and increase spend to grow profits accordingly
Automotive

Measure marketing effectiveness by using Convertro’s database of nightly auto sales in dealerships
Campaign Analysis

Calculate the impact of view-through display on conversion
Financial Services

Measure marketing performance to consultative phone sales, application approval and/or funding
Luxury

Identify marketing sources that drive conversions beyond your brand terms - especially those that were first
Phone Tracking

Track every marketing interaction a customer engaged with prior converting over the phone
Remarketing

Measure effectiveness of remarketing campaigns to determine true contribution
Retail

Identify which marketing sources produce new customers, repeat customers and high LTV customers
Subscription Services

Calculate the customer acquisition costs of separate conversion steps/events (e.g. paid, free, renewal)
Travel & Leisure

Credit revenue to those marketing sources that consumers use to research travel experiences months before actual conversion

Campaign Analysis

A campaign often transcends channels and vendors and straddles different time periods with leading/lagging indicators that interact in a complex way with each other. Good campaign analysis requires differentiations between regular lift vs. campaign-specific lift at the basic minimum. An effort should also be made to cleanse data of leakages from other campaigns for accurate reporting. But this task is not easy and cannot be accomplished by most analytics solutions in the market.

Convertro, on the other hand, tracks all touchpoints both offline and online and can help:

De-duplicate and cleanse data for analysis
Set up control tests to benchmark lift
Perform statistical hypothesis testing to accurately predict time limits of campaign effectiveness
Generate executive and detailed reports on campaign performance for comparison against other channels