Actionable Data

Identify those marketing sources that drive conversions and increase spend to grow profits accordingly
Automotive

Measure marketing effectiveness by using Convertro’s database of nightly auto sales in dealerships
Campaign Analysis

Calculate the impact of view-through display on conversion
Financial Services

Measure marketing performance to consultative phone sales, application approval and/or funding
Luxury

Identify marketing sources that drive conversions beyond your brand terms - especially those that were first
Phone Tracking

Track every marketing interaction a customer engaged with prior converting over the phone
Remarketing

Measure effectiveness of remarketing campaigns to determine true contribution
Retail

Identify which marketing sources produce new customers, repeat customers and high LTV customers
Subscription Services

Calculate the customer acquisition costs of separate conversion steps/events (e.g. paid, free, renewal)
Travel & Leisure

Credit revenue to those marketing sources that consumers use to research travel experiences months before actual conversion

Financial Services

Financial firms catering to individual customers are diversifying into offering multiple products based on customer sophistication and need. New products and better segmentation have helped fuel tremendous growth in this sector. The challenge is to understand how marketing is interacting with users and how to customize for better results.

Convertro’s marketing measurement and management solutions can help marketers in the financial industry in the following way

Analyze the effectiveness of new initiatives such as social media
Analyze cross-channel, cross-campaign marketing performance to derive strategic insights for reallocation of budgets from a single interface
Analyze channels at the affiliate, keyword, and creative level to extract increased performance from each channel
Identify channels that drive more repeat customers vs. new customers to lower cost per customer acquired
Perform visitor/buyer level analysis to understand new customer segments and the media channels they use in order to better target them
Understand the positive and negative interactions between marketing channels with a focus on customer engagement