Actionable Data

Identify those marketing sources that drive conversions and increase spend to grow profits accordingly
Automotive

Measure marketing effectiveness by using Convertro’s database of nightly auto sales in dealerships
Campaign Analysis

Calculate the impact of view-through display on conversion
Financial Services

Measure marketing performance to consultative phone sales, application approval and/or funding
Luxury

Identify marketing sources that drive conversions beyond your brand terms - especially those that were first
Phone Tracking

Track every marketing interaction a customer engaged with prior converting over the phone
Remarketing

Measure effectiveness of remarketing campaigns to determine true contribution
Retail

Identify which marketing sources produce new customers, repeat customers and high LTV customers
Subscription Services

Calculate the customer acquisition costs of separate conversion steps/events (e.g. paid, free, renewal)
Travel & Leisure

Credit revenue to those marketing sources that consumers use to research travel experiences months before actual conversion

Phone Tracking

Standard packages do not allow association of online referring events with corresponding transactions that are completed via offline channels such as telephone, making the conversion data useless for decisions about future ad spend. Some companies conducting offline transactions attempt to gain insight by asking customers to self-report referrers (e.g., “how did you hear about us?”), but this method is neither accurate nor precise.

Using Convertro, orders placed via the phone can be tracked back to their corresponding online referring sources with precision, resulting in:

Higher demonstrable revenue and ROAS for online marketing vehicles that drive offline transactions
Precise multi-attribution allocation of credit to specific online referrers and keywords