Actionable Data

Identify those marketing sources that drive conversions and increase spend to grow profits accordingly
Automotive

Measure marketing effectiveness by using Convertro’s database of nightly auto sales in dealerships
Campaign Analysis

Calculate the impact of view-through display on conversion
Financial Services

Measure marketing performance to consultative phone sales, application approval and/or funding
Luxury

Identify marketing sources that drive conversions beyond your brand terms - especially those that were first
Phone Tracking

Track every marketing interaction a customer engaged with prior converting over the phone
Remarketing

Measure effectiveness of remarketing campaigns to determine true contribution
Retail

Identify which marketing sources produce new customers, repeat customers and high LTV customers
Subscription Services

Calculate the customer acquisition costs of separate conversion steps/events (e.g. paid, free, renewal)
Travel & Leisure

Credit revenue to those marketing sources that consumers use to research travel experiences months before actual conversion

Remarketing

Remarketing is a powerful tool that can be leveraged to yield lower CPAs than other channels. With the large amounts of granular clicktrail and conversion data collected across channels over time, Convertro is uniquely positioned to predict the potential revenue attributable to visitors coming from a specific source path. This information can be fed back into remarketing tools for improved click and conversion rates.

Specifically, Convertro’s data can be leveraged to:

Calculate the probability of conversion for a visitor based on their prior visits and channel exposure
Assign a dollar revenue to the visitor based on average order values for the unique combination of channels the visitor encountered
Use this information to feed back into display RTBs, bid management, retargeting and creative optimization tools to facilitate fine tuning of bids to extract maximum value from retargeting
Optimize the decisionmaking process by leveraging a continuous feedback loop