Retail

Globalization and innovation in the supply chain combined with increased leverage of IT as a means of competitive advantage have created tectonic shifts in retail.  There were but a handful of retail giants a couple of decades ago.  Now, competition is intense, and, segmentation as a means of differentiation is a well known strategy.  Customers are increasingly sophisticated and personalization has become mainstream.  The fragmentation of media outlets for reaching potential customers adds a further complication, which has put a squeeze on retail profits.

Success in the dynamic and ever-shifting retail space requires the use of sophisticated analytics tools to gain competitive advantage.  Convertro was started by veterans from the e-tail industry who clearly understood the challenges in retail.  Convertro has been uniquely designed from the start to address the complexity of targeting and acquiring customers in a segmented market.

Convertro’s Marketing Measurement and Management solutions help retail marketers

• Analyze the effectiveness of new initiatives such as social media
• Analyze cross-channel, cross-campaign marketing performance to derive strategic insights for reallocation of budgets from a single interface
• Analyze channels at the affiliate, keyword, and creative level to extract increased performance from each channel
• Identify channels that drive more repeat customers vs. new customers to lower cost per customer acquired
• Perform visitor/buyer level analysis to understand new customer segments and the media channels they use in order to better target them
• Understand the positive and negative interactions between marketing channels with a focus on customer engagement