Actionable Data

Identify those marketing sources that drive conversions and increase spend to grow profits accordingly
Automotive

Measure marketing effectiveness by using Convertro’s database of nightly auto sales in dealerships
Campaign Analysis

Calculate the impact of view-through display on conversion
Financial Services

Measure marketing performance to consultative phone sales, application approval and/or funding
Luxury

Identify marketing sources that drive conversions beyond your brand terms - especially those that were first
Phone Tracking

Track every marketing interaction a customer engaged with prior converting over the phone
Remarketing

Measure effectiveness of remarketing campaigns to determine true contribution
Retail

Identify which marketing sources produce new customers, repeat customers and high LTV customers
Subscription Services

Calculate the customer acquisition costs of separate conversion steps/events (e.g. paid, free, renewal)
Travel & Leisure

Credit revenue to those marketing sources that consumers use to research travel experiences months before actual conversion

Subscription Services

Media, publishing and other subscription services have to contend with competing free offerings, leading to high acquisition costs, high churn, and low return on advertising spend. To be successful effective subscriber acquisition and retention are critical though not easy. Globalization further complicates operations by requiring management of global content distribution, localization, and partnerships. Convertro can help minimize the marketing overhead in managing multiple channels and media mix by streamlining the task of marketing analytics and budget allocation.

There are several ways Convertro’s marketing measurement and management solutions can help:

Use a single interface to analyze cross-channel, and cross-campaign marketing performance to derive strategic insights for budget reallocation
Analyze channels at the affiliate, keyword, and creative levels to extract increased performance from each channel
Identify channels that drive more repeat customers vs. new customers to lower cost per customer acquired
Perform visitor/buyer level analysis to understand new customer segments and the media channels they use in order to better target them
Understand the positive and negative interactions between marketing channels with a focus on customer engagement