Travel & Leisure

Travel and tourism marketing is often a daunting task due to severe competition among travel companies and tour operators.  Significant marketing budgets are moving online and more recently into social media making it critical for marketers to take an analytical look at their marketing efforts to better understand the value derived.

Convertro’s marketing measurement and management solutions help travel and leisure marketers

• Analyze the effectiveness of new initiatives such as social media
• Analyze cross-channel, cross-campaign marketing performance to derive strategic insights for reallocation of budgets from a single interface
• Analyze channels at the affiliate, keyword, and creative level to extract increased performance from each channel
• Identify channels that drive more repeat customers vs. new customers to lower cost per customer acquired
• Perform visitor/buyer level analysis to understand new customer segments and the media channels they use in order to better target them
• Understand the positive and negative interactions between marketing channels with a focus on customer engagement
• Increase repeat purchase behavior by enhancing engagement via Convertro’s custom statistical A/B testing framework.