After paying for Kellogg Business School by buying and selling trademarks, Perez focused his spare time on online arbitrage opportunities such as lead generation for AdSense sites. After leaving eHarmony, where he was the head of online acquisition marketing, he became one of the company’s top individual affiliates. He hoards thousands of domains that drive millions of page views each month. While managing PPC for YLighting.com, he leveraged the technology soon to be known as Convertro to grow revenue and ROAS at the same time. After deploying Convertro with several of his other clients he was hooked.