Choosing An Attribution Solution

Multi-channel attribution and cross-channel attribution, initially explored by only a few innovative companies, has now gained traction among seasoned analytics providers. There are now several new solutions competing with one another and with the existing multi-attribution solutions in offering their own “flavor” of multi-attribution. With so many options in the market, it is important for firms to understand the key differences between offerings and evaluate them in the context of their own requirements. This report, first published in December 2012, gives you a concise yet comprehensive set of criteria with which you can assess multi- attribution solutions in order to help you determine which solution best meets your needs.