What is Adoption Management?

Successful adoption of UMAP will require our clients to embrace change in organizational behaviors and mindsets. We know that adoption of new tools and changing old ways of thinking often fail due to employee resistance and lack of management support, especially for enterprise level organizations. Successful transformation requires commitment and buy-in, not just within our client’s Marketing team, but often across different functional teams, including Finance, the C-suite, etc. As part of our UMAP solution, we advise our clients in change management best practices to help them successfully transition into becoming more data-driven marketing organization.