What Marketing Sources can be measured in the Unified Marketing Activation Platform (UMAP)?

In addition to all offline and online media channels, we can measure the marketing impact of other marketing sources, such as Experiential Events (e.g. trade shows, live sporting events), Public Relations, Face-to-Face Sales Associate Interactions, Trade Promotions (e.g. in-store displays), Price Promotions (e.g. dealer incentives for automotive), Inventory.