How Do I Calculate The Optimal Frequency for Display?

Convertro can optimize impression frequency capping for you daily and by network, directly in the dashboard. An important aspect of optimizing your display advertising is setting frequency caps for various networks in order to ensure you’re not over-targeting users with display impressions that aren’t driving any incremental sales. Frequency capping provides an opportunity to reduce spend while maintaining the effectiveness of your prospecting or retargeting campaigns. We were able to save to a customer 86% of retargeting spend with no loss in value just by understanding when to stop serving impressions.

Watch the video to see it in action: