How To Optimize Display Ads

This white paper will show you how companies can measure, attribute and optimize their display advertising across channels to gain more accurate information and make better budget allocation decisions at the most granular level. In particular, you’ll find four actionable suggestions about how to optimize your display strategy:

  • Run a 30-day performance test between display networks
  • Spot and eliminate display fraud
  • Identify impact of retargeting on conversion rates
  • Calculate network frequency capping