Intimate knowledge of the marketing forces driving your business success
Convertro has been recognized as frontrunners in the marketing analytics space by both Forrester and Gartner.
Our data science team has both formidable academic credibility and in-market experience helping top brands
Convertro’s strategy team has over 75 years of experience helping top CPG, finance, auto, telco, and media brands drive success through marketing
Over 180 clients spanning multiple countries
We leverage our DNA as a tech startup infuses to solve problems faster
We relentlessly pursue consumer level data
Automated data ingestion of performance and spend data from over 80 marketing technology systems
We tie all marketing touchpoints back to consumers using deterministic data only. Probabilistic methods have an average 30% error rate which translates into wrong attribution and wasted spend
Convertro has access to unique data points provided by AOL and Verizon, which add layers of accuracy and consumer insight available through no other measurement provider
Our Unified model is the first to holistically model both aggregate data and consumer-level data parameters simultaneously
Our data scientists are also talented developers, who programmed Convertro’s model to run atop an enterprise-level big-data infrastructure
Convertro’s model can be quickly customized to account for unique media and non-media factors that influence the performance of your marketing campaigns
We Empower our Service Team using Technology
We use technology to automate low-value service activities like data onboarding, tag QA, and alerts/notifications
This frees up our service team to dedicate their time to attribution strategy, change management, and advanced insight delivery
The average Convertro client sees initial insights within 4 weeks of contract signing, and daily thereafter.
We Close The Loop To Activation
Convertro has system-to-system integrations with many search engine management (SEM) and demand-side platforms (DSP) for faster activation of our spend recommendations
Convertro acts as the main analytics component of ONE by AOL, a fully-featured programmatic advertising system.
Clients who leverage Convertro as part of ONE by AOL are given full access to AOL’s data management platform (ONE Audience) for audience segment analysis, ROI-based performance of all audience segments, and integrated planning/targeting
Convertro clients can activate MTA-based auto-optimization of media spend and bid levels on ONE by AOL DSPs