Use entirely flexible and customizable multi-attribution models to evaluate marketing performance. Compare channels side-by-side by concurrently using multiple models to derive strategic insight. Analyze results at keyword, creative… View More
Deploy Convertro’s tag container and start using a single universal tag in the place of numerous marketing tags. Reduce clutter and help make tag maintenance a breeze. Reduce friction with partners by incorporating custom business rules for … View More
Prevent difficult-to-spot fraud that uses unauthorized methods and drives down your profits. Understand which channels and vendors are using suspicious methods to claim credit for sales that would have occurred irrespective of their efforts… View More
Achieve long-term superior results by practicing continuous optimization. Master an ongoing cycle of Measure –> Analyze –> Interpret –> Adjust –> optimize View More