Convertro is a marketing attribution software. We provide advertisers with actionable spend recommendations that empower them to confidently reallocate marketing spend from unprofitable sources to more profitable ones.
How we do it:
We accomplish this by means of algorithmic attribution models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based, machine-learning system, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail).
Convertro strives to be the leading automated tool for marketers to truly understand the performance of their advertising choices and act upon these insights as fast as possible. We've built a technology that not only gathers granular information about the customer path to conversion, but is also able to scientifically optimize media mix and automatically understand how to shift spend to maximize ROI.
Convertro was founded in 2009 by Jeff Zwelling, David Felman, David Perez and Gary Gurevich. The founders built the first prototype for their previous company, the e-commerce website YLighting, to accurately measure how different marketing channels impacted each sale. They knew the simplistic yet prevalent last-click model was inadequate, and that measuring conversion across devices was crucial to develop accurate datasets on which to run attribution. The company is backed by top venture capital investors like Bessemer Venture Partners, MHS Capital Partners, Founder Collective and many advisors. Convertro maintains offices in Santa Monica, New York and Israel.
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