"We have been obsessed with measuring marketing ROI since 2003."
— JEFF ZWELLING, CEO & CO-FOUNDER
Convertro’s prototype was built as an in-house marketing tool for the e-commerce company YLighting. The founders were frustrated with the inability to correctly credit the sales among various media and meet their ROI goal. They decided to build a marketing attribution technology that did not rely on last click or heuristics, but on scientific methods informed by user behavioral data. When they started optimizing media mix according to the new algorithm, sales skyrocketed, as marketing reached a consistent 500% ROI. Convertro was founded to bring the same level of success to all data-driven marketers.