Data-driven marketing organizations can make beautiful music, but you need a conductor to get
everyone to play in sync.
DO I NEED ADOPTION MANAGEMENT?
+ You have a large organization with numerous stakeholders across marketing, IT, and finance
+ You have tried other technology implementations with low success rates
+ You advertise in both traditional and digital channels
+ Everyone is initially excited about a new technology solution, but projects often get stuck
+ You have a geographically diverse organization with many different requirements for
a marketing analytics solution.
Trusted Strategic Guidance
Convertro’s strategy team is made up of industry veterans with brand-direct and agency experience in CPG, auto, FinServ, and Telco/Tech verticals
We provide counsel on project governance, data policies, technical implementation
A Road to Success
Adoption Management workshops allow our clients to ask ‘what if’ and play out various scenarios related to our MTA and Unified Marketing Activation implementations
Strategic roadmap sessions address core business questions, challenges and identify the steps and needs to move to decisions
Actionability planning helps our clients define use cases, experiments and decision trees to ensure the most effective use of Convertro’s marketing analytics products
Knowledge Bank: persona building, audience discovery, customer journey mapping sessions help marketers see the connection between Convertro’s tools and the other disciplines they do daily.