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Integration With Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory NEW YORK, NY–(Marketwire – Jan 31, 2012) – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing [...]
Convertro, the leader in providing advertisers enhanced transparency into the effectiveness of their online marketing channels and optimization, announced the appointment of Armen Avedissian as Chief Operating Officer. In the new role, Avedissian will apply Convertro’s attribution technology beyond online marketing into tracking the effectiveness of offline advertising channels, such as television and radio. “Convertro’s [...]
Written with Allyson Taylor – Product Manager, Sales Engineer Convertro is excited to wrap up a strong year that brought lots of excitement to the market for mature analytics tools. In spite of doing practically no outbound marketing, we’ve gained a ton of new customers, with many large clients inbounding to request information based [...]
With the proliferation in performance measurement tools and analytics packages, companies are getting more exposure to metrics and are increasingly coming to rely on those metrics prior to making important decisions. Marketing teams, and more specifically online marketing groups, are trending toward a more fact-based scientific approach rather than being guided by gut instinct. While [...]
Marketing is all about getting the mix right. Adding the right media and making them work in an integrated fashion is the key in getting marketing to have a compounded effect.
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