Gartner Names Convertro a Visionary in 2015 Magic Quadrant for Digital Marketing Analytics

Convertro has been named a Visionary in the Gartner 2015 Magic Quadrant for Digital Marketing Analytics. Convertro was one of 12 companies that Gartner evaluated in the first Magic Quadrant for this important new marketing analytics technology category.

Digital marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques. They are stand-alone, end-to-end platforms, performing functions from data collection through analysis and visualization.
— Gartner

Companies selected for this Magic Quadrant are required to have both a completeness of vision and ability to execute.

The Gartner Magic Quadrant for Digital Marketing Analytics, written by Martin Kihn, Adam Sarner, Andrew Frank, Kirsten Newbold-Knipp and Christi Eubanks, was published September 17, 2015.
 

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